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Meet the Team

MIKE SCHMIDT

MIKE SCHMIDT

President

Mike has many years of experience in the industry in several leadership positions. He puts that experience to work in leading the Cobra America team to be our best. Being an outdoorsman, he’s enjoying the transition from Chicago to Tennessee, where Spring, Summer, and Fall aren’t all combined into one month!

JASON SCHNEIDER

JASON SCHNEIDER

Operations Manager

Jason makes sure our belt meets your specifications. Come visit his extensive laboratory. Jason is an avid mountain biker. So now you know how he broke his wrist.

SAMUEL WILLIAMS

SAMUEL WILLIAMS

Financial Controller

Samuel is responsible for financial reporting, cash flow management, internal controlling, etc. In other words all the debits and credits go through him. He crunches the numbers, analyzes the data, and improves processes to make us better. Nothing gets by him.
SUSAN RHOTEN

SUSAN RHOTEN

Inside Sales Manager

Susan has been with Cobra for 15 years in all areas of customer service and administration. She ensures the sales process runs smoothly from order to delivery. She’s a great cook and loves canning jellies, salsa, spaghetti, and more. She graciously shares with the team weekly. We love to hear: “Susan cooked today!”

RICK REED

RICK REED

Sales

Rick has been in the industry for many years and he’s out in the field with our distributors and end-user customers every day. You can count on his hands-on, real-world experience.
ERIC DAVIS

ERIC DAVIS

Sales and Operations

Eric can help you find the right product and make sure it gets there. In his spare time he’s an expert cyclist.
LISA MARTIN

LISA MARTIN

Sales / Reception

That friendly voice you hear when you call us is usually Lisa. After starting as our receptionist several years ago, she has “learned the ropes” – and the belts – so well that she can take care of lots of orders quickly and expeditiously. Give her a call today!

ARLAN JOHNSON

ARLAN JOHNSON

Warehouse Operations

Arlan makes sure your order gets out the door and on the way correctly. He’ll measure, cut, fasten, pack, load, and ship. Whew!

RICK OWENS

RICK OWENS

Operations

Rick has many years of experience in manufacturing, warehousing, and building operations. When something needs fixing, we call Rick!